For some start-up entrepreneurs, the thinking is, “We have this great idea and it’s new and exciting. We can tell everyone about it—that will help, for sure.”
That won’t work anymore. We are in a new era of marketing, where things move at lightning speed, and where people distrust push-style marketing methods. So if you’re trying to get your business off the ground, don’t blow off your marketing budget on some flyers people would just throw in the trash, or pay for a piece of press release people wouldn’t really read.
Instead, invest in these strategies for a solid marketing mix:
1. Search Engine Optimization (SEO)
You know those metal detectors people bring to the beach to find some buried treasure? These tools are like traditional, push-style marketing—like sifting through sand, you blindly search for someone who might show interest in your products. And when you do find someone, you’re not even sure if that person will buy what you’re selling.
With SEO, you don’t look for potential customers—you let sure customers find you. When prospects find your site through organic search, they are really looking for you.
2. Pay-Per- Click Advertising (PPC)
Unlike SEO, PPC advertising is a method of buying visits to your website rather than attempting to earn those visits naturally. This may seem to fall under push-style marketing, but it works in a way where your business is only seen by searchers who are part of your target market. In addition, users only click on the ad because they’re genuinely interested.
3. Social Media Marketing (SMM)
Facebook has 1.59 billion active users, while Instagram and Twitter has 400 million and 320 million, respectively. Therefore, social media marketing (SMM) should be part of your marketing mix—as that’s where your leads are.
Apart from building an online presence, social media also brings in recommendations when someone likes your page, mentions your Twitter handle, or tags your brand name. These are perceived seals of approval, which will bring in more qualified leads or sure buyers.
Ultimately, the success of your marketing efforts will come down to how well you use all the channels listed above. Coral Media & Design, a leading team of digital marketing and design professionals, will help you. We are experts in all aspects of digital marketing, and we believe we can propel you to success.
Call us today for an initial consultation.