Do you know why some pages appear on the first page of Google search results while others appear on the second or third pages? This is because of the fact that different websites have different rankings on Google search results and they can be optimized using SEO. SEO stands for search engine optimization and despite the fact that there have been drastic changes in the digital world, SEO manages to maintain its effectiveness and relativity in the cyber world. With the development of digital technology SEO is extremely effective and powerful in changing the fate of your business.
SEO has a number of benefits which cannot be ignored because of its multidimensional and useful implications, but here are a few of the top ones for your ease to help you understand the concept in a better way:
1. Increase in Traffic
Why do websites need to rank higher in Google’s search results? It’s because the top results on the first page of search results receive the maximum number of clicks, which mean that they attain greater traffic. As there are different advanced technologies nowadays, SEO helps land greater qualified traffic, which means your message is conveyed to the people it was designed for. SEO also uses keywords and phrases that help websites rank higher in Google’s search results and attract increased relevant traffic to them.
The results produced by SEO are both quantifiable as well as traceable. This means that whether you own an e-commerce site or not, SEO helps disclose the rate of clicks, traffic, and conversions. With e-commerce sites, SEO agencies are able to track demographic information about the person who clicks on the page and what they did before making a purchasing decision. However, in the case of non-e-commerce sites, you need to generate leads such as through the filling in of forms to have a better idea.
SEO is an inbound marketing strategy that helps to attract the relevant traffic to your website unlike outbound strategies such as cold-calling. This is because the cost generated by the latter strategy exceeds that resulting from SEO by 61%. Due to the different technologies introduced, SEO most helps to increase qualified traffic as compared to other strategies, which means it is extremely useful in today’s competitive business world.
4. Easy Navigability
In addition to making your website easily accessible in Google’s search results, SEO also helps in increasing the navigability of your website, making it easier for customers to navigate. SEO contains certain features that alter the architecture of the website’s interface to make it more user-friendly, and also further increases traffic.
5. Brand Image
When your website appears in the top search results of Google, most people usually opt for your website, which in turn increases awareness about your brand. Secondly, due to the use of specific keywords your brand is associated with a certain product and earns greater repute among potential customers.